It's crazy that a bestseller (Grant) sold 382k copies. That's a rounding error for Mr. Beast.
Who's buying? It could be their customers were boomers, who are dying. What are they doing to bring in new customers?
The answer: nothing.
The book industry is surprisingly bad at marketing, given how big it is/was.
etempleton 1 hours ago [-]
The book industry, despite its size, really doesn’t have large budgets on a per book basis. They release so many books and almost all of them lose money. Maybe 20 percent of published books break even and most of those just barely so.
bfkwlfkjf 15 hours ago [-]
I think that's just a nature of the type of entertainment. Reading is harder than watching, and so comparing the two will always lead you to that conclusion.
Who's buying? It could be their customers were boomers, who are dying. What are they doing to bring in new customers?
The answer: nothing.
The book industry is surprisingly bad at marketing, given how big it is/was.